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Google Analytics will divide your web traffic into traffic categories such as: Organic traffic is the traffic that originates from online search engine like Google or Bing This is the traffic that arrives when somebody enters your site's URL, opens your site through a bookmark, or when Google can not recognize the traffic source Recommendation traffic is the traffic that comes from links to your website in other places online If you're running Google Ads, that traffic will show up here This is the non-ad traffic that shows up from social media platforms like Facebook or Twitter If you desire more information, you can dig deeper in the Acquisition report to discover traffic sources. With this information, you will know where to invest your time and cash.
Improving the Customer Journey to Support RetentionIn this area, the most handy report for newbies is. In this report, you'll see all your pages that were visited in the time period you have chosen.
This provides you a clear photo of how each of your pages is performing. In the exact same section, you'll discover a report. This report has many of the exact same metrics as the report, however concentrates on landing pages the pages your visitors first landed on when they visited your site instead of all pages.
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