Optimizing Customer Journey Marketing in 2026

Google Analytics will divide your web traffic into traffic categories such as: Organic traffic is the traffic that comes from search engines like Google or Bing This is the traffic that shows up when someone types in your website's URL, opens your website through a bookmark, or when Google can not acknowledge the traffic source Referral traffic is the traffic that originates from links to your site in other places on the web If you're running Google Ads, that traffic will appear here This is the non-ad traffic that gets here from social media platforms like Twitter or facebook If you want more detail, you can dig deeper in the Acquisition report to discover traffic sources. With this information, you will know where to invest your money and time. For instance, if you're lacking organic traffic, you need to focus more on search engine optimization. To go deeper on which traffic source produces the most earnings for your site, the Acquisition report has you covered there, too.

Shopify

This is where you can see occasions your visitors activate, conversions they finished, and pages they visited. In this area, the most useful report for beginners is. It includes both events and conversions for each page. Let's take an appearance. In this report, you'll see all your pages that were visited in the time duration you have chosen.

Shopify

This gives you a clear photo of how each of your pages is carrying out. In the exact same area, you'll find a report. This report has a number of the very same metrics as the report, but concentrates on landing pages the pages your visitors first arrived at when they visited your website instead of all pages.